Saturday, September 2, 2017

"Explainer Videos": automated

Explainer Videos are, well, what they sound like they are.  A recent trend in web content, these animated, live action, motion graphic shorts (under 2 minutes) pack a quick punch for corporations and organizations, or even individuals trying to fund their projects (you can't do a Kickstarter without one)  It seems that everyone needs one these days (potentially good motion graphic work if you can get it) and this company promises to automate the creation of one with drag and drop animated elements. Why hire real artists when you can use clipart animations? :)



Examples of Explainer videos are here:

"The Story of Stuff" was probably one of the earlier "explainer" videos with real integrity. Here's their most recent one: "The Story of Change"--applicable to today's political climate.




And here's one that has NO voiceover.  Just images.  Refreshing.

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